Carly strife facebook9/23/2023 Other days, you can find her in the redwoods near the Russian River, playing in the dirt, making art, experimenting in the kitchen, and envisioning future collaborations and adventures. Her latest creative endeavor is as Designer and Director of Historic Hollywood Photographs, one of the largest photographic and reference collections, comprising over 10,000 photos of Hollywood taken between 1880-2012. In 2013, she criss-crossed coasts once again, following her heart to San Francisco where she was soon co-creating large immersive art & music event productions alongside her partner in crime, Joegh Bullock at Anon Events. A decade later, feeling like it was time for a big life shake up, she moved cross-country to Manhattan’s Greenwich Village where she focused her sights on capturing culinary delights and travel destinations. While in Hollywood, Carly balanced freelance work as an architectural photographer with wardrobe styling and set decorating for print & TV. An event producer and artist with a wicked Eye For Style, she specializes in photography, writing, styling and design. Play to your strengths: If your day job is accounting or finance, offer to help a startup manage their books or create projections.Carly Caryn is a Hollywood native who currently resides in San Francisco’s Mission District and Sonoma’s Wine Country. Work for free to get the experience you want/need to make the move. There is no perfect job, so you just need to make a move and evaluate quickly what aspects you like and don't like about it.ĪT: What advice would you give people in the corporate world who want to move to early-stage companies?ĬS: Reading blog posts and learning to code are great, but you really need to go out and do something. I spent a lot of time figuring out what the perfect job in startup world would be for me. If you like dogs and you like buying stuff, you are probably aware of this booming company, which is rumored to be going public sometime soon. Eventually, through the connections I had made in the startup community, I found a position that made sense for me at Uber in NYC, so I jumped at it.ĪT: What would you have done differently?ĬS: I would have moved faster. Carly might be one of the coolest, most powerful, young female entrepreneurs in NYC. This came in the form of volunteering to help friends with their startups and asking a lot of advice from people who had already made the switch from corporate to startup. There were always a lot of constraints that prevented me from getting the experiences I wanted, so I took it upon myself to get those experiences outside of the office. You will definitely see us exploring initiatives to support shelters and rescue groups and bringing awareness around these topics.ĪT: How did you personally make the move from a big corporation to the startup world?ĬS: Despite my best efforts, I wasn't learning fast enough in the corporate world. All of our efforts and ideas have one underlying focus: make dogs happy. Finding the balance between managing my own goals, the goals of the company, training (and learning from) new members of the team, and finding time to play fetch with my own two dogs.ĬS: Big things! We just launched our animated series which is the first of many video projects. BarkBox also helps artisan vendors grow by giving them exposure and letting dog parents try out new products and make thoughtful purchases.ĪT: What's the craziest thing to happen so far while starting your company?ĬS: It's been smooth sailing for the most part! The most unexpected, but really refreshing thing so far is our members' excitement about the experiences we are creating for them with their dogs and their willingness to share those experiences (and photos) with us and with their networks via emails, blogs, photos, and even video!ĪT: What's the hardest thing about being a founder?ĬS: Balance. Big companies can only do this so well and people can feel overwhelmed by the information. Two months later, we were launching the site!ĪT: How do you look at the business? Are you going after big pet companies? Are you complementary to them?ĬS: We're moving into an era of consumption in which people want to be knowledgeable about what they are buying and feel more connected to products. I was introduced by a mutual friend who knew I was a dog parent and looking to upstart a company. Alex Taub (AT): How did BarkBox come to be?Ĭarly Strife (CS): My co founders Matt (Meeker) and Henrik (Werdelin) and I are all passionate about dogs and wanted to do something interesting in the space and fill the gap of product discovery that wasn't being met in pet retail chains.
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